Old-school cotton towelling.
Soft, breathable and easy on your skin.
This Autumn
A Ramona Refresh
Our much-loved Ramona robe is back in a fresh new colourway.
Warm almond towelling, fresh green colour blocking and a joyful pop of sunset orange piping.
The colours are inspired by lazy Mediterranean summers, bringing that warm, earthy tone and carefree holiday feeling into the cooler months.
Soft, practical and made for post-swim, post-bath and cosy-at-home moments.
It’s a limited run, so be quick.
She won’t be around for long.
Our Classic Hoodies

Hampstead
Your favourite hoodie - elevated.
Made for active days, slow evenings and everything in between.
Lifestyle
Towelling pieces made in breathable cotton. Soft on the skin and designed with added stretch for effortless moement. They're perfect post dip and polished enough to wear all-day.

Bude
Our iconic hoodie, now in a longer length.
Breathable, gentle on the skin. You won't want to take it off.
Why So English?
• Independent British designer
• Handcrafted in the UK
• Premium Italian fabrics
• Old school cotton towelling (not synthetic fleece)
• 'Snag-free' fabric
• Hypoallergenic (so kind to sensitive skin)
• Rustproof fasteners
• Unique stretch side panels
• Distinctive block styling
• Bespoke prints
• Unisex fit
• Made for life by the water
• So comfortable
• Made to last

































